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in recruiting employees and for their personal development. «
Every business owner knows how important the right employees are. But everyone has also had the experience that it’s not so easy to find the right people and/or to keep them onboard.
If the business owner can attract the right people, it then becomes about motivating them to get on board and binding them to the company. Unlike before, the decisive factors for this have changed.
The American psychologist Abraham Maslow, who is regarded as the most important founding father of humanistic psychology, strove for a psychology of spiritual health and human self-actualization. He presented the motives of people with a five -stage model:
- Needs of physical existence: breathing, sleep, food, shelter, sexuality
- Safety: protection from danger, regular income, resources, law and order
- Social needs: family, friends, love
- Individual needs: status, respect, wealth, money, personal and professional success
- Self-actualization: individuality, talent development, perfection, enlightenment, self improvement
Due to demographic development good employees will be even more sought after in the future than they are today. Extrinsic motivating factors such as money, bonuses, etc. usually act only in the short term and you constantly run the risk that other, possibly larger, companies simply pay ‘more’.
The highest motivating factor is the intrinsic motivation:
The employee does his job because he wants to do it and for his own personal development.